From the owners of Diesel Cafe in Davis Square. Sometimes, visions are carefully thought out and planned over the course of years. And sometimes, great things can happen fast. Such is the case of our newest location in Union Square. In late November of 2006, a week before Thanksgiving Thursday, we were approached by the proporietor of the Zeitgeist Gallery to consider a second location in Union Square. At first, we felt apprehensive and unprepared to take on such a large venture. The landlord wanted to sign a lease on December 1st, less than a week after the first conversation about a new store for us. Needless to say, we felt hurried and rushed to make a decision. Tucker and I had been talking about a second location for a while now, but nothing had pushed us to take that final leap. Our current location had been running quite smoothly for the past few years and taking a risk to put everything on the line again was proving a little bit easier said than done. Anyone in the business, or anyone who knows anything about the business will tell you not to fall in love with the space. I would tell anyone not to fall in love with the space. It's a lot like falling in love with another person, it's irrational, it's nonsensical and it can make you crazy. So, we fell in love with the space and we jumped.
We signed a lease in December 2006 and started demolition a week later.
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